Our SEO Approach & Techniques
To produce measurable search engine ranking results for your website, we work closely with you to employ the below techniques. In addition, we share our knowledge and techniques throughout the process to provide you with the expertise to further your SEO in-house on an ongoing basis.
Emphasis on Site Content
We place an emphasis on strong and effective site content as the foundation for SEO. This includes focusing on:
- Effective use of headlines
- Effective use of keyword phrases in body text
- Use of topic specific pages
Page Design Techniques
Our techniques in this area includes focusing on:
- Keyword phrase weighting of:
- Titles, Description Meta and Keyword Meta tags
- Alt and H1 tags
- Body text
- Keyword weighting of body text through keyword phrase:
- Frequency
- Density
- Proximity to top
- Keyword weighting of URLs
- Search engine sitemaps:
- Generation of sitemaps (XML file specifically designed for search engines.)
Domains and File Structure
To encourage indexing of the entire site we:
- Review use of domain(s)
- Review website file structure and hierarchy
- Identify site map requirements
Linking
As part of the SEO process, we can evaluate the incoming links to your site and make recommendations related to the need to conduct a link building campaign.
Dynamic Pages
We review your dynamically generated pages to identify if your dynamic pages are search engine indexable, and to determine if a sitemap (or sitemaps) should be generated for your website.
Flash Pages
To minimize the undesired negative impact that Flash pages can have on the search engine indexing of a site, POP uses several techniques to ensure that these pages are search engine friendly.
Site Submission Techniques
Typically your website should not need to be submitted to search engines, as the search engine will most likely automatically find and index your site. However, there are Directories that it may be appropriate to submit your site to. As a result, the submission process usually includes the following steps:
- Identify appropriate Directories and search engines for submission including:
- Top-tier directoriess
- General business, industry specific and specialty
- Perform hand submission to the top-tier search engines, only if needed
- Verify your search engine indexing and positioning
Search Engine Positioning Results and Follow Up
To verify and monitor your search engine positioning results, we offer the following services on a monthly, quarterly or as needed basis:
- Search engine ranking reports and analysis
- Site traffic analysis
- SEO refinement
POP has a proven track record of achieving top search engine ranking results. However, we do not employ practices that are deemed as intentional spam by the search engines to achieve top results. These practices can lead to a page receiving a lower ranking or complete ban by search engines. Therefore, we do not guarantee search engine positioning results.
See a summary of our search engine services or request our SEO Worksheet and Primer
Interested in discussing your project with us? Complete our Request Form or call 415.439.5900.