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Issue 1original publication: June 28, 2001 last updated: February 10, 2004

Feature Article: Stretching Your Website Marketing Dollar by Deborah Christie, POP Interactive

Q One of the most frequent questions we've been hearing lately is "how can I stretch my website marketing dollar?"

A If you are looking for a low cost, high return way to increase your site's online visibility, we suggest your first step should be improving the search engine optimization of your site. If you want more of your target audience to find your site, this can be one of the most cost effective ways to do it. Here are some of the best resources to learn more or to get started:

• About.com Search Engine Success: Ten Steps for Optimization http://websearch.about.com/internet/websearch/library/weekly/aa040400a.htm
  [Editor's Note: This link is no longer available.]
• Search Engine Watch: Search Engine Info for Pros and Novices [http://www.searchenginewatch.com/]
• RankWrite Roundtable: Email Forum on Search Engines [http://www.highrankings.com/default.htm]

For those interested in resources we offer:

• New FREE Search Engine Optimization Worksheet and Primer: [http://popinteractive.com/services/search_engine_marketing.asp]

Invest in Your Site or Sit Tight?

Q Another question on the mind of many companies is whether they should be investing in their site now.

A Although there are no quick and easy answers here, we thought these expert opinions might help with your decision making process:

• Forrester: Large Business: eBusiness Hibernation [http://www.forrester.com/ER/Marketing/0,1503,230,00.html]
• Allbusiness.com: How Often Should You Redesign? [http://www.allbusiness.com/articles/content/2209.asp]
• ecommercetimes.com: Businesses Need the Net to Reach Customers [http://www.ecommercetimes.com/perl/story/11437.html]

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