In this issue:
- How Can I Stretch My Website Marketing Dollar?
- Is It Time to Invest in My Site or Sit Tight?
- About Web Insights
Issue 1original publication: June 28, 2001
last updated: February 10, 2004
Feature Article:
Stretching Your Website Marketing Dollar
by Deborah Christie, POP Interactive
Q One of the most frequent questions we've been hearing lately is "how can I stretch my website marketing dollar?"
A If you are looking for a low cost, high return way to increase your site's online visibility, we suggest your first step should be improving the search engine optimization of your site. If you want more of your target audience to find your site, this can be one of the most cost effective ways to do it. Here are some of the best resources to learn more or to get started:
For those interested in resources we offer:
Invest in Your Site or Sit Tight?
Q Another question on the mind of many companies is whether they should be investing in their site now.
A Although there are no quick and easy answers here, we thought these expert opinions might help with your decision making process:
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