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Issue 3original publication: July 27, 2001 last updated: February 10, 2004

Feature Article: How Many Users Are on the Web? by Deborah Christie, POP Interactive

Q Interest is often expressed in knowing how many users are online and what are they doing once they get there?

A Approximately 50% of US population is believed to be online. That is 138 million people. In addition, recent studies indicate that usages of the Internet on-the-job is intensifying. The below sites offer you current statistics and insight into the projected online US users and what they are doing on the Web.

• Jupiter Media Metrix: Online User Projections [http://www.jmm.com/xp/jmm/press/industryProjections.xml]
  [Editor's Note: This link is no longer available.]
• TheStandard: Dot-Com Collapse Not Affecting Internet Use... [http://www.thestandard.com/article/0,1902,27965,00.html?nl=dnh]
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• TheStandard - Study: U.S. On-The-Job Web Use Leaps 23% [http://www.thestandard.com/article/0,1902,27831,00.html?nl=met]
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How Do I Attract More Visitors to My Site?

Q This has been and continues to be the top question on the minds of online and marketing managers - how do I continue to effectively attract more visitors to my site?

A We have assembled some of the best resources to inspire, assist and guide you in your ongoing efforts.

• Iconocast: E-marketing Intelligence for Intelligent Marketers [http://iconocast.com/]
• Clickz Network: B2B, Email and Affilate Marketing, and More [http://www.clickz.com/]
• CNET's Builder.com: E-business & Strategy Articles and Resources [http://builder.cnet.com/webbuilding/0-3885.html?tag=st.bl.3880-8-4170752-1.rt_col.3885]
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• Adventive's I-Sales Discussion List [http://www.adventive.com/lists/isales/summary.html]
• Larry Chase's Web Digest for Marketers [http://wdfm.com/]
• About.com: Website Marketing Guide [http://marketing.about.com/cs/websitemarketing/]
  [Editor's Note: This link is no longer available.]

Finally, here are a few basic statistics on what advertising vehicles companies have found to be effective:

• IDC: eBusiness Executives Prefer Old Media to Attract Customers [http://www.idc.com/getdoc.jhtml?containerId=ebt20010719]

Copyright © 2001 POP Interactive, Inc.
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