# POP Interactive

> POP Interactive is a San Francisco-based web design and development company that builds and supports WordPress, custom, and legacy websites for businesses and organizations across the United States. The firm has 25+ years of web experience and has delivered 1,000+ projects since its founding in 1994. Its approach: deep web expertise as the foundation, with AI used at every stage — strategy, design, build, content, and optimization — to enhance and accelerate results, not replace professional judgment.

POP Interactive is a boutique firm — professional, knowledgeable, and experienced. Every project is led by one of the partners, and the primary client contact stays the same from first conversation through launch and ongoing support. The company works across B2B, legal, recruiting, technology, financial services, professional services, medical, staffing, associations, and non-profits.

- **Founded:** 1994, San Francisco, California
- **Web Experience:** 25+ years; 1,000+ projects delivered
- **Location:** 75 Broadway, Ste 202, San Francisco, CA 94111 (clients served across the United States)
- **Contact:** 415.439.5900 · info@popinteractive.com
- **Principals:** Peter Barzo (Partner and Director of Internet Services), Deborah Christie (Partner and Director of Web and AI Services)

## Services

- [AI-Powered Web Services](https://www.popinteractive.com/services/ai-powered-services/): AI integrated into every stage of a web project — AI-assisted design, intelligent content strategy, custom AI chatbots and workflow automation, and AI-powered legacy modernization. Best for forward-thinking companies that want AI advancements backed by deep web expertise.
- [Custom Design & Development](https://www.popinteractive.com/services/web-design-and-development/): Custom websites designed and built from the ground up, starting from business strategy and goals, with clean modern code. Responsive design, accessibility, and performance optimization included as standard. Best for companies with complex or custom needs.
- [WordPress Design & Development](https://www.popinteractive.com/services/wordpress/): Custom and customized WordPress themes with clean architecture — fast, secure, extensible, and maintainable, with no page-builder bloat. Best for organizations that want WordPress flexibility with custom-development quality.
- [SEO & Online Marketing](https://www.popinteractive.com/services/online-marketing/): AI-enhanced SEO, copywriting, and social media — as part of a web project or standalone. Every site POP builds ships with a strong SEO foundation. Best for organizations that want their website attracting the right visitors and converting them.
- [Legacy Website Modernization](https://www.popinteractive.com/services/legacy-modernization/): Reengineering, rebuilding, and migrating outdated platforms (ASP.NET, Classic ASP, Drupal, Joomla, dated WordPress) to modern, fast, secure, maintainable platforms. Frontend can be kept intact or redesigned. Best for companies whose current site has become a liability.
- [Maintenance & Support](https://www.popinteractive.com/services/maintenance-support/): WordPress updates, performance optimization, content changes, and technical support for WordPress and custom sites. Available hourly or on contract. Best for organizations that want professional maintenance without hiring in-house.
- [All Web Services](https://www.popinteractive.com/services/): Overview of POP Interactive's full range of web design, development, and marketing services.

## Company

- [About POP Interactive](https://www.popinteractive.com/about/): Company history from HTML 1.0 to AI, team bios (Peter Barzo, Deborah Christie), approach, and the industries POP serves.
- [Projects](https://www.popinteractive.com/projects/): Portfolio of POP Interactive's web design and development work.
- [Contact](https://www.popinteractive.com/contact/): Free, no-commitment consultation. Phone 415.439.5900 and contact form.

## How POP Works

POP follows a proven project path on every engagement:

1. **Discover / Plan** — business goals, audience research, competitive analysis, and project scope.
2. **Design** — visual direction, responsive layouts, real content, and interactive prototypes.
3. **Develop** — clean, standards-compliant code, custom or WordPress, no shortcuts.
4. **Launch** — QA, accessibility audit, security audit, performance benchmarks, go-live.
5. **Support** — ongoing updates, monitoring, optimization, and content changes.

Every project starts by understanding what the client actually needs, then a thorough assessment, and a plan and budget matched to those needs and goals.

## Key Facts

- POP Interactive was building websites before WordPress existed and has 25+ years of experience across every major platform and technology shift.
- AI is used to amplify the team's expertise — POP evaluates AI output against established best practices and proven results rather than accepting it uncritically.
- Standard inclusions on custom builds: responsive design, accessibility, SEO, and performance optimization.
- POP serves clients nationwide from its San Francisco base; notable clients include Communication Arts, The Bar Association of San Francisco, Catalyst for Payment Reform, Energy Bar Association, Silicon Legal, MRI – The Boston Group, and The Maritime Law Association of the United States.