Building the web since HTML 1.0.
We were building websites before WordPress existed. We've worked across every major platform and technology shift, and every type of business. Now we use AI to enhance everything we deliver.
More than a web firm.
We're a San Francisco-based web design and development firm that works with businesses and organizations across the United States. We build custom websites, modernize legacy platforms, maintain and support existing sites, and now use AI to assist with and enhance the work we do for you. From the first early company brochure websites to responsive design, to mobile-first, to the AI revolution happening right now. We don't follow trends, we help establish them.
We start every project by understanding what you actually need. Some clients come to us with a clear vision. Others know something isn't working but aren't sure what. Either way, you'll get an assessment and a right-scoped plan. Every project is led by our senior project manager — who also happens to be our co-founder. From your first conversation to project launch, your primary contact remains the same.
Our Team
Peter Barzo
Peter founded POP Interactive in 1994, bringing experience from leadership roles at International Computer Equipment and Internet Corporation, and digital strategy work for American Express Travel and Bank of America. He's presented on internet technology at IBM and Intel, and holds a degree in Business from the UA.
Today, Peter provides strategic direction for POP and advises clients on web strategy and digital planning — including how AI fits into their web presence.
Peter Barzo registered the Federal Trademark for Internet® in 1984 (and you thought Al Gore invented the Internet!)
Deborah Christie
Deborah co-founded POP Interactive and has personally led more than 1,000 projects across technology, legal, healthcare, financial services, staffing, and dozens of other industries. Before POP, she worked at Hewlett-Packard, Matra Telecommunications, and Victor Technologies, and managed interactive projects for Intel and Nestlé.
Her expertise spans web design and development, information architecture, UX, project management, content strategy, online marketing — and more recently, AI agents, AI-enhanced workflows, and integrating AI into every stage of the web design process. She holds a BA from the University of California, Berkeley.
POP's team includes in-house expertise and long-standing specialist partnerships, should your project need additional expertise. Each team member assigned to your project has significant professional experience. We design the team around your project needs. And we incorporate AI agents, tools and workflows throughout our process — enabling our experts to accomplish more and deliver stronger results.
From HTML 1.0 to AI.
How we work.
Understand
Every project starts with listening and clear communication. We learn about your goals, your unique business needs, and what's not working — then give you a thorough assessment, an appropriately scoped plan, and a clear budget, so there are no surprises.
Guide
We clearly outline and walk you through every step — design, development, content, launch — so you know what's been done, what's needed, and what's coming next. The process is designed to be smooth and efficient and avoid absorbing all your time. You stay informed and in control without carrying the project.
Deliver
Your website is designed and built by POP's professional team — delivering a site that's engaging, fast, secure, accessible, search-optimized, and built to deliver results. We bring deep experience, best practices, and proven standards to every project. And we're with you after launch to maintain, support, and enhance your site as your needs evolve.
Let's talk about your project.
Let's discuss your goals and figure out exactly what you need.